In May we put together a voice blast campaign for Publicis Mojo and their client Nike to bring awareness to Nike’s Lightweight clothing range.

PublicisMojo provided the assets and we assembled the nuts and bolts. Here’s how it worked.

Nike had instore advertising for their new lightweight clothing. Different states had different numbers keyed to a particular sports celebrity - Nick Riewolt in Victoria, Darren Lockyer in Queensland and Sonny Bill Williams in New South Wales and New Zealand.

People seeing the in store promotion would text ‘Lightweight’ to one of the numbers and get a call back from one of their sports heroes (who would say a few words about Nike Lightweight).

Nice !